Key Trends Post 2020

Digital economy - (sales, marketing, promotion, CRM, communication, payments, cloud storage) - naturally soared during the pandemic period to connect people, businesses and commercial ecosystems.

What Has Disrupted Since 2020?

The shift to online marketing, rise of conversational AI, and the increasing cost of offline events have significantly changed the marketing landscape.

Looking Ahead - Beyond 2024

AI-powered marketing, voice search optimization, influencer content creation, data security, and the rise of the metaverse and Web3 will shape the future of business and consumer experiences, demanding strategic vision and careful investment planning.

What Are The Upcoming Disruptions 2024 Onwards?

User-generated and AI-powered content, increasing demands for engaging social media, and a shift from vanity metrics to meaningful engagement and sentiment will redefine the effectiveness of marketing strategies.


As we step into a fast disrupting, evolving and transforming business economy globally, looking at short term security and protectionism could become your biggest long term threat. It's time to Probe, Pivot, Pilot...